Krill oil, particularly Superba Krill Oil, is unique due to its natural combination and high concentration of four key nutrients: Omega-3 fatty acids (EPA & DHA), phospholipids, choline, and astaxanthin. This unique blend offers a wide range of health benefits supported by a growing body of evidence.

1. Omega-3 Fatty Acids (EPA & DHA):
These essential fatty acids are among the most researched nutrients, providing numerous health benefits for the heart, eyes, liver, and brain.

2. Phospholipids:
Phospholipids help integrate omega-3s into cell membranes more effectively, potentially offering better delivery to the body’s organs compared to other marine oils.

3. Choline:
Choline is vital for nerve signaling, liver function, and muscle functioning. Since our bodies can't produce enough choline on their own, it is essential to obtain it from our diet.

4. Astaxanthin:
This natural antioxidant not only gives krill oil its distinctive red color but also protects it from oxidation, eliminating the need for added preservatives.

Together, these components make Superba Krill Oil a superior choice for promoting overall health and wellness.

Our Ultra Pure Krill Oil, sourced directly Aker BioMarine stands out for its sustainability due to the advanced fishing methods and rigorous environmental practices employed.

Aker BioMarine utilizes proprietary Eco-Harvesting technology, which involves keeping a small trawl submerged continuously at an exact depth. This method ensures that the krill are gently brought on board via a hose, significantly reducing the risk of by-catch of other species. This environmentally friendly approach forms the cornerstone of their operations.

The krill fishing vessel operates in the pristine waters of the Antarctic, specifically in Area 48, just below the tip of South America. Recognized globally for its sustainable practices, Aker BioMarine is committed to responsible operations, under the principle, "Either we do it in a sustainable way, or we don't do it at all," underscoring their dedication to preserving the Antarctic ecosystem from the very beginning of their operations.

The sustainability of Aker BioMarine's practices is independently recognized. The fishery has been rated as the world's most sustainable reduction fishery by the Sustainable Fisheries Partnership (SFP), receiving an 'A' rating for five consecutive years. This rating reflects the excellent condition of the fish stocks and the well-managed practices in the Atlantic Southern Ocean.

Aker BioMarine was also the first krill fishery to receive the Marine Stewardship Council (MSC) certification in 2010, with re-certifications following in subsequent years, most recently in 2020. This certification ensures that their harvesting methods are sustainable and that all products are traceable throughout the supply chain.

Before beginning their operations, Aker BioMarine engaged in dialogue with WWF-Norway to ensure minimal environmental impact, highlighting their proactive approach to sustainable practices.

By sourcing Superba Krill directly from Aker BioMarine, we ensure that our Ultra Pure Krill Oil is both effective for health and environmentally responsible. This partnership allows us to provide you with a product that supports your wellness while also preserving the delicate marine ecosystem of the Antarctic.

When comparing krill oil capsules to traditional omega-3 supplements, krill oil has emerged as a unique and sustainable source of omega-3 fatty acids, offering numerous health benefits and are often considered the better choice for those seeking an effective and eco-friendly omega-3 supplement.

Seven key advantages of krill oil over standard Omega-3 capsules:

1. Abundant Species with a Stable Biomass:
Krill are one of the most abundant species on the planet, and their biomass remains stable. This abundance ensures a consistent and reliable source of krill oil without the risk of overfishing.

2. Sustainable and Precautionary Fishery:
Krill oil is sourced from fisheries that prioritize sustainability. Aker BioMarine - our supplier, for instance, operates under strict guidelines to ensure minimal environmental impact and has received high ratings for its sustainable practices.

3. Omega-3s in a Unique Multi-Nutrient Composition:
Krill oil contains omega-3 fatty acids in a unique multi-nutrient composition, including phospholipids and choline, which are not typically found in traditional omega-3 supplements. This combination enhances the overall health benefits.

4. Easy Absorption and Digestion:
The omega-3 fatty acids in krill oil are in the exact form our cells need, which allows for easier absorption and incorporation into cell membranes. This means that the body can more efficiently utilize the essential nutrients provided by krill oil.

5. Unmatched Purity, Freshness, and Quality:
Krill oil is known for its purity and freshness. It contains astaxanthin, a natural antioxidant that helps preserve the oil, maintaining its quality without the need for added preservatives.

6. Multiple Health Benefits:
Krill oil offers numerous health benefits due to containing the fatty acids DHA and EPA, while also benefiting from the presence of antioxidants.

7. Resilient Supply Chain:
The supply chain for krill oil is resilient and stable, ensuring a consistent supply at stable prices. This reliability makes krill oil a secure choice for those looking to incorporate omega-3s into their daily regimen.

While traditional omega-3 supplements provide essential fatty acids, krill oil capsules offer a superior alternative due to their unique composition, better absorption, sustainability, and additional health benefits.

The shelf life stands at 2 years from date of manufacture and we receive freshly produced batches of our Ultra Pure Superba Krill Oil every 3 or 4 months.