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Retinol

Want smoother, more even-looking skin? Retinol only delivers if the strength is actually there, so ours sits at a firm 2.5%, printed right on the bottle and cushioned with hyaluronic acid, peptides, and vitamin C so it stays comfortable on skin. Reach for the serum, the cream, or the Vitamin C, E & Ferulic Acid serum. Made to strict standards, concentration always on show.

Proudly made in the USA and the UK to the strictest of standards

Dermatologists rate it near the top for a reason

Retinol is a vitamin A derivative celebrated for a very small molecule that lets it work at the skin's surface, and it stays one of the most respected ingredients in skincare. What decides whether a retinol product does anything is its concentration, and much of what's on the drugstore shelf is heavily diluted. Ours is built on a substantial 2.5% retinol, a true high-strength level, printed on the label so you know precisely what you're putting on your face.

A true 2.5%, cushioned by what surrounds it

Strong retinol works best surrounded by soothing, hydrating company, so we never sell it bare. The Retinol Serum sets 2.5% retinol with hyaluronic acid and vitamin E; the Retinol Cream folds in a high concentration of peptides, vitamin C and botanical extracts; and the Vitamin C, E & Ferulic Acid Serum brings retinol together with those antioxidants. Each partner earns its place by keeping the retinol balanced and comfortable.

Strong on the label, kind on the skin

The aim throughout is simple: hard on the signs of aging, gentle on the skin, achieved by matching high active percentages with calming, hydrating support and leaving out anything needless. Everything is made to strict manufacturing standards, with the concentration of each active stated openly so the strength you pay for is never in doubt.

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FOR EVERY BOTTLE YOU BUY A TREE IS PLANTED ON YOUR BEHALF

A tiny sapling goes a long way. Through our partnership with Eden Reforestation Projects, we are helping to plant trees on a massive scale.

Together we protect vital eco-systems, help mitigate climate change, and create jobs that help provide education, health care, and food for rural communities in Mozambique, Nepal, Madagascar, and Ethiopia.

Our aim is to plant 10 million trees by 2030.

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